Running a store as a product-based company is essential if you want to boost customer interest. Although millions of people shop online daily from established and startup eCommerce businesses, there is nothing quite like visiting a store to see the products first-hand. Customers can get to know your products through touch and look. Plus, you can improve your relationships with them, which often helps maintain regular sales.
One of the best things you can do to master every corner of your business is to improve its countertop. Your business won’t look good if your store is functional, but the final payment stage isn’t. An aesthetic and functional countertop makes a huge difference in customer satisfaction. It makes their and your life easier. Further, it is a brilliant way to make your business shine.
Here, you can find practical and effective advice for building your business dream and improving your store’s countertop. By implementing these beginner guide strategies, you can ensure happier customers and a significant boost in sales.
Install Seamless Payment Terminals
Although many believe cash is king, it is safer and easier for customers to pay using credit or debit cards. If you don’t have a seamless digital payment terminal, you need to invest.
A payment terminal machine allows you to accept all card types, ensuring that customers can seamlessly pay without hassle. A simple measure will enhance your countertop and improve the customer’s experience.
Daily Cleaning
A messy countertop will not appeal to customers. When they approach the final stage of their shopping experience, they want to feel clean and hygienic. Coffee spills and messy documents will disappoint them.
The final stage must make a good impression, so implement daily cleaning into your store’s routine. A simple wipe-over of the countertop and tidying anything out of place will guarantee that your countertop is always presentable.
Make it Easily Accessible
If customers cannot easily access the countertop, they might be put off from paying. While some customers will pay no matter the circumstances, this isn’t the same for every customer.
An accessible countertop needs to have an easy pathway. No boxes or mess can be in the way, as this is dangerous. Clearing and making the space spacious will appeal to customers and make them feel comfortable during checkout.
Friendly, Smiley Staff
Having friendly, smiley staff is a simple yet effective way to sell more at your retail store. You know how nice it feels when a staff member goes out of their way to be polite, so do the same for your customers.
Training your staff and improving customer service will go a long way in improving your store’s countertop. It will make customers feel comfortable and respected during the payment process, hopefully encouraging them to return.
Improve its Aesthetic
An aesthetic countertop will appeal to customers and create the best checkout experience possible. You don’t need to make huge investments, but adding decor can make a statement.
Adding flowers, decorative items, promotional leaflets, and a nice scent will transform the space and wow the customers. If the countertop is aesthetic, customers will like to spend time around it, so use it to your advantage.
You could add extra discounts, loyalty cards, and marketing materials. Customers might pick them up while lingering around the aesthetic space, which could lead to more sales.
Use Great Lighting
Great lighting is key to creating an impressive store countertop area. If customers need something from their bag in poor lighting, they might move away from the till, interrupting your chance to sell more products and build relationships.
Great lighting can also compliment products, so make it work for your store and make your products shine.
Make it Hygienic
Nobody wants a dirty checkout experience. If there are stains and dirt on or near the countertop space, it could put people off your store. Maintain its hygiene by mopping up spills and wiping away dirt.
Further, you could add hygienic measures such as hand sanitizer and tissues. If customers need to cleanse their hands before and after paying, they can.
Promotional Materials
Although adding promotional materials to your countertop has been mentioned, it requires more detail in this post, especially if you want to boost sales.
Adding promotional materials to your countertop is a great way to improve sales. If a customer isn’t aware of a sale happening next month, the promotion will be easily displayed in front of their eyes, encouraging them to return for great deals. Add your social account details to these promotions and other aesthetic materials so customers can follow your accounts and improve your awareness online.
