In the wake of continuous technological advancements, the ways to make money online have grown from just a few dozen over the past several years to a literally endless list. Nonetheless, one of the most popular options is to sell stuff at online marketplaces. And these days, there are numerous platforms to do so, including c2c platforms like eBay.
Despite being among the largest and most successful of its kind by user base, eBay also hosts a staggering one billion+ listings from sellers of different products. As any smart entrepreneur would agree, this means that the competition on the platform is relatively high, so only the smart few sellers with the better online product listings end up with the biggest cut of the cake.
Have you thought about making a fortune selling on eBay? If you said yes, here are a few selling tricks from successful eBay sellers that you should know.
1) Be Smart on Price-Setting
When selling anything, your main aim is obviously to make the most profit. However, a good entrepreneur knows to do this without hurting the customer’s pocket, so they can come back or recommend the product to others. This makes it crucial to conduct research about how other sellers price their items on eBay listings and other online platforms.
Most importantly, you will want to get deep into the historical data of listings to find out the exact amount that similar items to yours were recently sold for. The best thing about eBay is that you can gather and analyze such pricing data from the completed listings filter using a specialized tool. The professionals behind checkaflip.com point out that the free eBay price checker Tool can help make this easy and less stressful. By just typing in some keywords related to your product, you can find current and recent prices for similar products, new and used, without strain.
All the same, the rule of thumb is to set the price based on what other sellers have previously sold for instead of the retail or asking price. This can help give you a competitive edge.
2) Leverage the Power of SEO in Your Descriptions
Optimizing your product descriptions with the most relevant and searchable keywords will ensure your products are found more easily. This means using words that different internet users would type on the search bar when looking for your item. Description optimization helps expand your audience and increases traffic to your product, meaning more sales in the long run. Also, ensure that your descriptions are clear and concise, mostly highlighting the most important features and details so that potential buyers find them easy to read and understand.
3) Use Quality Product Images
The product image is the first thing a potential buyer will look at before making a decision on whether to read on or to scroll to the next item. It is human nature to want to buy what we see, especially online. When posting your listing, always make sure you have a captivating high-quality image for what you’re selling. Visuals are critically important in today’s world of online business.
While you want to focus on presenting the product the best way possible, do not forget to highlight any apparent flaws or defects in the product. This helps avoid complications later on after the customer has bought the product, plus you don’t want to brand yourself as deceptive. It is actually better to avoid listing problematic items altogether, if possible.
4) Boost Your Feedback Scores
Trust is perhaps the most important word as far as successfully selling on eBay is concerned. At every stage of your sale, you will need to gain trust from your potential buyer and give it back in return. One of the ways you can establish trust is through displaying testimonials and reviews from customers in your listings. Remember, this should be credible and not fabricated.
If you are just getting started selling on eBay, there are a few ways to improve your feedback scores legitimately. For instance, you can request feedback from customers who make a complete purchase. You could also purchase a few affordable items from other sellers on the platform, leave them positive feedback, and ask them to leave positive feedback to you as well.
5) Regular Listings Are Better
Instead of posting all your listings at once, it is better to list an item a day. As you update your inventory regularly, this increases the chances that your audience will discover “new” items every time they check your store out. Creating quality listings can take some time, effort, and patience… but one thing is for sure: regular updates will increase your chances of making more sales and perhaps even coming on top of your competition. The best part is that eBay’s quick listing tool is there to help you through the process even if you are just getting started.
Like many other online marketplaces, eBay can be quite competitive for sellers. However, it is not rocket science to beat your competition and establish a strong audience. The above are just a few selling tricks you might find helpful as an entrepreneur on eBay. Happy selling!