Noyah Review: High-Performance Natural and Edible Lip Wear

Product Reviews

Noyah Review: High-Performance Natural and Edible Lip Wear

Noyah Review: High-Performance Natural and Edible Lip Wear

We all know that what we put into our mouths is imperative to keep us healthy, but did you realize that what you put on your mouth is super important too?! Not only does the skin on our lips absorb everything we put on them, a lot of the lip wear will be ingested too – so you better make sure it’s made of ingredients worth eating!

Keep reading to find out more…

natural lip gloss

For Moms, Moms-to-be & Babies 6 Months+


Noyah is a natural lip wear company that creates high-performance cosmetics. With lines of Lipstick, Lip Gloss and Lip Balm, all of their products are made with the finest of ingredients, and are cruelty-free, gluten-free and [almost] vegan – with exception of the ethically sourced beeswax that they contain.

Noyah also makes it a point to use ingredients that are [practically] edible and has even developed a completely Organic and Edible Lip Balm for babies that is actually made in a commercial kitchen! Many of their products also come in dazzling earth-friendly bamboo packaging so they benefit both your health and the planet.

Available in 10 shades of Lipstick, including colors like Desert Rose Pink and Deeply in Mauve, 10 shades of Lip Gloss including Latte Love and African Nights, and 6 flavors of Lip Balm, two of which are the Organic Edible ones I referred to above, literally everyone in your family can find a product that they don’t want their lips to live without!

edible lip balm


  • Beeswax: Used to make a nest for their young, us humans use it to keep our skin and lips moist. Recommended by the Mayo clinic as a remedy for chapped lips, beeswax can seal in moisture even in severely cold, dry or hot climates.
  • Coconut Oil: Coconut oil has properties that allow it to sink deep into skin and helps it retain moisture longer. It also contains many anti-oxidants to protect and soften lips for a youthful pout.
  • Stevia: Not just to sweeten your coffee, this natural, calorie-free sweetener is extracted from the leaves of the Stevia Rebaudiana plant, which typically grows in South America.
  • Olive Oil: Olive oil contains powerful antioxidants straight from nature that will leave lips soft, protected and youthful. Hailing from the Mediterranean, this oil has been treasured by Pharaohs and Caesars for its healing properties.
  • Extra Virgin Olive Oil: Packed with amazing antioxidants, extra virgin olive oil is pressed from whole olives and has not been chemically treated in the making.
  • Sunflower Seed Oil: Nature's favorite antaging oil. Compressed from the sunflower plant and full of Vitamin E, it works to reverse the damage done by free radicals and acts as a skin (and lip!) protectant.
  • Jojoba Oil: This plant-based oil comes from, and makes up, about half of the weight of the seed of the Simmondsia chinensis plant. The oil is similar to the natural sebum we expel from our skin and provides lips with luscious and long lasting moisture.
  • Carnauba Wax: Also known as "Brazil Wax," Carnauba wax is made from the leaves of the Copernicia prunifera tree, which is grown in its namesake country, Brazil. This plant-based wax is another one of nature's skin protectants.
  • Cocoa Butter: An ingredient also found in chocolate (yum!), cocoa butter is made from cocoa beans, is chock full of antioxidents and keeps skin nicely moisturized and smooth.
  • Shea Butter: Did you know Shea butter was a staple in Cleopatra's beauty regimen? It is one of nature's oldest-[JG3] kept beauty secrets! Shea butter was used by ancient Egyptians who extracted it from the nut of the African Shea tree to protect their skin against the extreme and dry heat.
  • Vitamin E: Found naturally in foods such as avocado and nuts, Vitamin E fights free-radical-fighting antioxidant. Go younger-looking skin!
  • Spearmint Oil: Usually grown in parts of Europe and Asia, the perennial spearmint plant gets its name from the spear like shape of the plant's leaves. Noyah uses it to create the natural and refreshing tingle in their spearmint lip balm.
  • Menthol: This essential oil provides a fresh tingle and helps lips look a touch plumper.
  • Grapefruit Seed Extract: Grapefruit seed oil is considered by some to be nature’s own antibacterial preservative.
  • Turmeric Powder: Closely related to ginger, turmeric comes from the turmeric plant that grows in southeast India. It’s used for its distinct color and all-natural dying properties.
  • Kaolin: This clay also goes by the name of "China clay." Kaolin is a natural mineral that creates custom hues for Noyah’s products.
  • Mica: This natural mineral comes from the Latin word mic?re, which means "to glitter" and is one of their natural secrets to a lustrous smile.
  • Iron Oxide: Iron Oxide is a naturally-occurring mineral that allows Noyah to make memorable and pigment rich hues.
  • Food-grade Vanilla: Vanilla isn't just for baking scrumptious goodies – try their vanilla lip balm and they bet you’ll understand why.
  • Titanium Dioxide: A natural mineral that functions as a sunscreen, protecting the skin, and also helps add white pigment to the lipstick.

Furthermore, none of Noyah products contain gluten or any of the major allergens (milk, wheat, soy, tree nuts, peanuts, fish, or shellfish). However they may be produced on equipment that produces other products that contain these allergens, so they cannot make any official claims that the finished product is free of them. That said, not only do they clean their equipment extremely well before use utilizing Good Manufacturing Practices (GMP), some of their products are Kosher so they go through an extra round of cleaning as part of the process!


At Noyah, they believe that earthy can be glamorous, natural can be rebellious, and that classic and cutting edge are just opposite sides of the same coin. After all, who says you can't be a cosmopolitan do-gooder or hug a tree in a suit? So yeah, they love dualities and believe that looking good and being good are not mutually exclusive.

Indeed, noyah means "divine beauty," and in their hometown of NYC, divine beauty can mean equal parts Central Park and cosmopolitan chaos. And they celebrate this mash-up with eco-chic packaging filled with a range of colors to suit any look, whether you take your style cues from "the greatest city on earth" or the great outdoors – their quote ;)

Which brings me to their mission: making products that don’t exist, but should. This is why Noyah came up with an edible lip balm – because you end up eating pounds of lip products anyway, so why not have it made in a kitchen?!


Approximately 650,000 people in the U.S. are homeless on any given night. Things we take for granted on a daily basis go a very long way for someone without a roof over their head, and no bed to sleep in at night. Noyah is partnered with The National Health Care for the Homeless Council (NHCHC) to distribute free lip balm to homeless and low income people.

For every Noyah product you purchase and send a photo of, they donate one balm to NHCHC.

There are 3 ways you can donate:

  • Like Noyah on Facebook and post a pic of your new lip treat
  • Follow Noyah on Twitter and post a pic with #livedivinely
  • Email a pic to give@


  • Lipstick: $18
  • Lip Gloss: $16
  • Lip Balm: $3.99
  • Edible Organic baby lip balm: $5.99


You can purchase Noyah’s products via their Online Store (see links below), or use their Store Locator to find the location that sells them nearest you (Lipstick, here; Lip Balm, here.)


Have you heard the statistic that woman eat an average of 7 lbs of lipstick in their lifetime?? 7 lbs!! That is disgusting! And what’s even worse is the ingredients that those lipsticks contain!

In fact, the University of California researchers tested eight lipsticks and 24 lip glosses and detected nine toxic heavy metals, including chromium, cadmium, manganese, aluminum and lead. Yes, lead! You know, that notorious metal that can cause learning, language and behavioral problems?! Even the FDA has done studies and found [in a 2010 study] lead in all 400 lipsticks tested, ranging from 0.9 to 3.06 ppm -- four times higher than the levels observed in the study done by Campaign for Safe Cosmetics.

However, both the FDA and Cosmetics blow off such findings saying that “lipstick, as a product intended for topical use with limited absorption, is ingested only in very small quantities. We do not consider the lead levels we found in the lipsticks to be a safety concern." Likewise, the cosmetics industry also doesn't see this as an issue, saying that the “dose makes the poison” -- in other words, the trace amounts of heavy metals in lipsticks are not harmful. (Check out the full article, HERE).

Now I’ll admit that I’ve never been a girl that’s super into lipstick, but give me a good lip gloss and I’m all over it. Well, that was until I realized how harmful a lot of those products and ingredients can be – even when they come from the beauty counter at Nordstrom or Neiman Marcus!

That is why I have come to love Noyah – a completely transparent cosmetic company that makes your lip health – and beauty – it’s number one priority! They also go out of their way to help the homeless, which I think is super rad too!

With tons of beautiful colors to choose from, whether you are more of a lipstick girl or can’t go without your gloss, Noyah has something for you!

Oh, and I’ll admit that after trying several of Noyah’s lip colors, I may just end up being a lipstick girl after all! J

For more information about Noyah, please visit their website and check them out on Facebook, Instagram, and Twitter. Because it’s those small steps that make healthy living a lifestyle – so why not take one today?!

And don’t forget to CONTACT Healthy Fit Fab Moms today to learn how we can help you and your family live a healthy, fit, and fabulous life! Please LIKE us on Facebook and FOLLOW us on Instagram, Pinterest and Twitter to stay connected as well!



 Nutrition articles

Our reviews are tailored for you - Moms and Moms-to-be who are concerned with the health and nutrition of your kids and loved ones. From healthy snacks to skin care needs, we cover some of everything!

Plus, we only review products that are full of good-for-you ingredients, so you can be sure that if there is a product listed, it is Healthy.Fit.Fab. Mom approved and something we feel comfortable giving to our own families!*

*Not to say that all of the products we review are something we can't live without, but you can at least be certain that they are safe and not full of harmful ingredients, unless noted.

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